Marketing Plan

 

What can you expect when you list your Bucks County home with me?

My team and I are committed to offering the highest standards of professional service to all our customers. I will specifically design a marketing campaign for your unique home that will include personal contact points, projection of buyer pools, print advertising, web marketing, broker relation marketing, relocation company contacts, support and review of paperwork. . To assure you that your property is marketed to its fullest potential and to obtain the highest possible market value, the following will be completed:

 

Advertising

Print advertising may include the New Hope Gazette, Doylestown Patriot, Yardley News, Newtown Advance, The Herald, the Intelligencer, Gallery Magazine, Bucks Magazine, Homes and Land Magazine. Luxury Properties may also be featured in the Wall Street Journal, New York Times Homes Magazine, Unique Homes Magazine.

Target marketing is utilized for specialty properties; equestrian publications for horse farms, special waterfront editions for river front properties, architectural publications for historic homesteads, etc.

 

Comprehensive marketing on the worldwide web includes: (a sampling of the sites you will be featured on)

  • HalliEckhoff.com
  • CBHearthside.com
  • Realtor.comŪ
  • Realestateshows.com - A personalized home video with many options
  • Trulia.com
  • Craigslist.com
  • Backpage.com
  • A personalized website for your home
  • Homes and Land
  • PreviewsInternational.com (where appropriate)
  • Phillyburbs.com

 

Personally designed text in the Multiple Listing Service and photo selection to entice RealtorŪ to want to show your home. They are our customer's too and excitement is contagious! I'll promptly enter it into the MLS as soon as you're ready to put it on the market.

Preparing your home

Preparing your Bucks County home for sale may include many steps that will enhance your home's ability to appeal to today's buyers. "Packaging" is a vital element in marketing. When necessary, a professional stager will be engaged to assess your home and offer services to "revisualize" your home.

 

Brochures and Marketing Literature

A full color brochure will be designed and available at all showings. Professional photographers will be utilized for luxury properties. Virtual tours are always provided showcasing both the exterior and interior highlights.

Develop full color Just Listed cards for immediate mailing to potential buyer pools.

Personally supervise the on going multi media marketing efforts to assure quality and exposure of your home. I will communicate with you regularly to report all behind-the-scene activity.

 

Tours and Showings

Arrange a caravan for Coldwell Banker Hearthside agents to preview your home. Maybe they have a buyer waiting!

Host and professionally cater a Broker's Open House to introduce your home to Bucks County's most motivated realtors. Promotion will include photo ad in the largest circulated Bucks County brokers open house publication. This is distributed to all Bucks County real estate offices. This is no time to keep your home a secret.

Promote your home through personal network of potential buyers, community contacts, and Coldwell Banker's local network of sales professionals, and our international network of sales professionals. The Coldwell Banker brand is comprised of the world's most respected, well-connected, successful brokers worldwide.

Promote your home to the local RealtorŪ community. Many years of professional and successful transactions with local sales associates has lead to respect and admiration within the broker community. When a RealtorŪ sees my name associated with your Bucks County home, they know the home is competitively priced, a pleasure to show and that both they and their clients will be treated with the utmost care. Honesty and fairness have been my hallmarks and I'd like to believe that my reputation enhances the quality of your experience.

Personally schedule all property showings, so that you're prepared and your home looks it's best. You're still the King (or Queen!) and the home is still your castle!

Personally contact all buyers agents after a showing of your home (even if I have accompanied the showing) to assess the interest level and handle any questions. This feedback will be reported to you on a regular basis. The key to any relationship is communication.

 

 The Final Steps in the Sale of your Bucks County home

Present you with all bona fide offers to purchase your home, carefully reviewing all terms and their implications. I will offer my advise and guidance at all times, while keeping your goals the most important motivation. I will be doing my best, not only to help negotiate the best price and terms, but to bring the transaction to a successful close. This often includes arranging home inspections, consulting with my network of local contractors and negotiation of resulting issues. I'm always at the ready with a calm manner and creative solutions.

Forward your paper file to our Conveyancing Department. They will handle all the details of bringing your sale to a satisfying close; obtain mortgage payoffs, Certificate of Occupancy, meter readings, coordinate with title services.

The sale will end much as it began... with me at your side, providing support and encouragement to take that next step, wherever it may lead. Your smile, your sigh of relief; that's my real pay day. Now my job is done, but not my commitment to you. I hope to always be an asset... someone you know is always in your corner.